Most of the time it is gossip, cars, sex, photo, music or game magazine that dominate the content. Once I ran into this little airport shop with 4 different knitting magazines. Obviously, I ended up buying all of them, it is so rare I find that kind of magazines.
I got inspired from the simplicity of it, combined with the fact that it was quit nice. The pattern had 3x4 squares. Off course, competitive that I am, I am aiming for 6X8.